Advertising account planning :  new strategies in the digital landscape / 
Carol J. Pardun, University of South Carolina, Beth E. Barnes, U 
 -  2020 
 - v, 149 pages 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>LCCN: </label>2019005089 
<br/><br/><label>LC Class. No.: </label>HF5415.2