Advertising account planning : | new strategies in the digital landscape / | Carol J. Pardun, University of South Carolina, Beth E. Barnes, U (Αριθ. εγγραφής 38748)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614cam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 8490 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| Πεδίο ελέγχου | GR-AtEMST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| Πεδίο ελέγχου | 20230810194819.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230729s9999 |0| 0 |d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2019005089 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GR-AtEMST |
| Γλώσσα καταλογογράφησης | Ελληνική γλώσσα |
| Modifying agency | GR-AtEMST |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| 245 00 - ΤΙΤΛΟΣ & ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Advertising account planning : |
| Remainder of title | new strategies in the digital landscape / |
| Statement of responsibility, etc. | Carol J. Pardun, University of South Carolina, Beth E. Barnes, U |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 149 pages 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pardun, Carol J. |
| Relationship | Συγγραφέας |
| 9 (RLIN) | 2585 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Τύπος τεκμηρίου Koha | Βιβλία |
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